https://www.youtube.com/watch?v=l0cAPyG3948&feature=youtu.be
Brand Culture Marketing delivers digital marketing solutions that help your brand thrive in a rapidly changing world.
REACH MORE CUSTOMERS
As suppliers, manufacturers and operators, you need innovative ways to compete in a shrinking market. It’s critically important now more than ever to engage with your existing customers online AND reach new ones to survive and thrive.
Brand Culture Marketing specializes in connecting you with your niche audience in your specific industry with a full suite of digital marketing solutions, enabling you to identify, inform and influence key decision makers.
ELEMENTS OF A SUCCESSFUL DIGITAL MARKETING STRATEGY
Before starting an outbound digital marketing campaign, review and refresh the foundational elements of your digital footprint.
BUILD THE FOUNDATION
Engaging Website
Engaging Website
Ensure your company website is responsive, easy to navigate, up to date, on-brand and represents your company well.
Search Engine Optimization
Search Engine Optimization
Optimize your website’s performance to improve your organic search results and increase traffic to your website.
Quality Content
Quality Content
Create relevant, engaging content to build credibility, drive traffic to your website and generate qualified leads.
Google My Business
Google My Business
Manage how your business appears in Google Search and Maps results enabling customers to easily connect with you.
AMPLIFY YOUR MESSAGE TO REACH YOUR AUDIENCE
Once the foundations are in place, Brand Culture Marketing creates a bespoke digital marketing plan to amplify your message.
Search Engine Marketing
Search Engine Marketing
Search Engine Marketing (SEM) promotes websites by increasing their visibility in search engine results, primarily through paid advertising.
Display Advertising
Display Advertising
Display advertising uses text, images, animations, videos etc. to convey a message to a targeted audience to generate interest and drive action.
PPC Advertising
PPC Advertising
Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time an ad is clicked driving traffic to your website.
Email Marketing
Email Marketing
Email marketing is used to promote products and services directly to a targeted audience with the goal of attracting or retaining customers.
Social Media Marketing
Social Media Marketing
Social media marketing is the use of social media platforms like Facebook and LinkedIn to connect and engage with existing and new customers.
Webinars & Events
Webinars & Events
Webinars are live or recorded online presentations or workshops created to educate or sell your company’s expertise to a captivated audience.
LET’S CREATE A CUSTOMIZED PLAN
FAQS
What is digital marketing?
Digital marketing is an umbrella term used to describe any online digital tactic with the goal of driving online action by a targeted audience. It includes website development and content, optimization for organic search placement, paid advertising, social media and much more.
How do I get started?
When you’re exploring digital marketing for the first time, it can seem scary, intimidating and even confusing. What am I doing? How do I know I’m reaching the right customers? What do I do first? Together we can review and discuss the best marketing tactics for your foodservice business that will deliver results.
How can digital marketing add value to my business?
The average person spends over seven hours a day online. We are heavily reliant on the internet as a resource – just think of your own habits when planning a project or purchase! By establishing a professional, credible online presence and advertising directly to your target audience, digital marketing helps drive awareness of your business and helps you stand out from your competitors.
Which social media platforms should I be using and why?
The right social media platform(s) will depend on the nuances of your product or service and the goals you want to achieve. In general, platforms like Facebook and Instagram offer massive reach, while business-focused platforms such as LinkedIn offer targeting capabilities to a highly qualified and relevant B2B audience.
What is the difference between SEO and SEM?
Search Engine Optimization (SEO) is focused on optimizing a website to get traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from paid search strategies. Some marketers consider SEM to be an umbrella term that includes both paid and organic strategies.
WHAT OUR CLIENTS ARE SAYING…
WE’RE READY TO HELP
Contact us to speak to our team today.
5250 Satellite Drive, Unit 14
Mississauga, ON L4W 5G5
