https://www.youtube.com/watch?v=l0cAPyG3948&feature=youtu.be

HEAT UP YOUR DIGITAL TRANSFORMATION

Brand Culture Marketing delivers digital marketing solutions that help the B2B foodservice industry thrive in a rapidly changing world.

Let's Get Started

REACH MORE CUSTOMERS

As foodservice suppliers, manufacturers and operators, you need innovative ways to compete in a shrinking market. It’s critically important now more than ever to engage with your existing customers online AND reach new ones to survive and thrive.

Brand Culture Marketing specializes in connecting you with your niche audience in the foodservice industry with a full suite of digital marketing solutions, enabling you to identify, inform and influence key decision makers.

Ask Us How

ELEMENTS OF A SUCCESSFUL DIGITAL MARKETING STRATEGY

Before starting an outbound digital marketing campaign, review and refresh the foundational elements of your digital footprint.

BUILD THE FOUNDATION

Engaging Website

Engaging Website

Ensure your company website is responsive, easy to navigate, up to date, on-brand and represents your company well.

Search Engine Optimization

Search Engine Optimization

Optimize your website’s performance to improve your organic search results and increase traffic to your website.

Quality Content

Quality Content

Create relevant, engaging content to build credibility, drive traffic to your website and generate qualified leads.

Google My Business

Google My Business

Manage how your business appears in Google Search and Maps results enabling customers to easily connect with you.

AMPLIFY YOUR MESSAGE TO REACH YOUR AUDIENCE

Once the foundations are in place, Brand Culture Marketing creates a bespoke digital marketing plan to amplify your message.

Search Engine Marketing

Search Engine Marketing

Search Engine Marketing (SEM) promotes websites by increasing their visibility in search engine results, primarily through paid advertising.

Display Advertising

Display Advertising

Display advertising uses text, images, animations, videos etc. to convey a message to a targeted audience to generate interest and drive action.

PPC Advertising

PPC Advertising

Pay-per-click (PPC) is an online advertising model in which advertisers pay a fee each time an ad is clicked driving traffic to your website.

Email Marketing

Email Marketing

Email marketing is used to promote products and services directly to a targeted audience with the goal of attracting or retaining customers.

Social Media Marketing

Social Media Marketing

Social media marketing is the use of social media platforms like Facebook and LinkedIn to connect and engage with existing and new customers.

Webinars & Events

Webinars & Events

Webinars are live or recorded online presentations or workshops created to educate or sell your company’s expertise to a captivated audience.

LET’S CREATE A CUSTOMIZED PLAN

EXPLORE

Our programs begin with an in-depth discovery phase to understand your business, your goals, your current marketing challenges and your digital footprint.

STRATEGIZE

We take the learnings from the exploration phase to build a comprehensive digital marketing strategy tailored to deliver against your current business goals.

EXECUTE

Once approved, we put the strategy into action. With effective and efficient project management, we ensure your plan is delivered on time and on budget.

OPTIMIZE

At agreed upon key milestones throughout the plan, we evaluate the results against a clearly defined set of metrics to optimize and improve ongoing results.

DIGITAL MARKETING RESOURCES

HOW PEOPLE SPEND THEIR TIME ONLINE

USING CONTENT MARKETING TO BUILD ENGAGEMENT

B2B VS B2C BUYER PROFILES

GUIDE TO GETTING STARTED IN DIGITAL B2B MARKETING

GLOSSARY OF COMMON DIGITAL MARKETING TERMS

FAQS

What is digital marketing?

Digital marketing is an umbrella term used to describe any online digital tactic with the goal of driving online action by a targeted audience. It includes website development and content, optimization for organic search placement, paid advertising, social media and much more.

How do I get started?

When you’re exploring digital marketing for the first time, it can seem scary, intimidating and even confusing. What am I doing? How do I know I’m reaching the right customers? What do I do first? Together we can review and discuss the best marketing tactics for your foodservice business that will deliver results.

How can digital marketing add value to my business?

The average person spends over seven hours a day online. We are heavily reliant on the internet as a resource – just think of your own habits when planning a project or purchase! By establishing a professional, credible online presence and advertising directly to your target audience, digital marketing helps drive awareness of your business and helps you stand out from your competitors.

Which social media platforms should I be using and why?

The right social media platform(s) will depend on the nuances of your product or service and the goals you want to achieve. In general, platforms like Facebook and Instagram offer massive reach, while business-focused platforms such as LinkedIn offer targeting capabilities to a highly qualified and relevant B2B audience.

What is the difference between SEO and SEM?

Search Engine Optimization (SEO) is focused on optimizing a website to get traffic from organic search results. The goal of Search Engine Marketing (SEM) is to get traffic and visibility from paid search strategies. Some marketers consider SEM to be an umbrella term that includes both paid and organic strategies.

WHAT OUR CLIENTS ARE SAYING…

I have worked with Brand Culture for over a decade. They are dedicated to the foodservice trade and have a great understanding of the industry. They provide contemporary consumer insights that allow your business to move forward and experience amazing results.

Daniel GiammarinoKey Account Manager, Gay Lea Foods Co-operative Ltd

I highly recommend Brand Culture. They have a “Can Do” attitude and every task is completed fully, on time and always exceeds expectations. They have a very high understanding of trends, marketing and the foodservice industry. Working with them is always a positive and energetic experience. I look forward to continuing our relationship.

Mike Ste MarieDirector of Sales – Foodservice, Lamb Weston

I’ve had the distinct pleasure of working with Brand Culture throughout my career. I brought the team into customer presentations, marketing reviews, ideation sessions and to lead focus groups. I do not believe that there is another agency that understands foodservice in Canada the way this team does. I would not hesitate to recommend Brand Culture to anyone.

Jon StewartFoodservice, Ippolito Produce

Working with the Brand Culture team since 2017 has been a great experience. The team brings great knowledge and innovative solutions targeting the Food Service industry. Always responsive and always willing to go the extra mile is what truly makes Brand Culture amazing to work with!

Anit AroraCampbell Soup Company

WE’RE READY TO HELP

Contact us to speak to our team today.

5250 Satellite Drive, Unit 14
Mississauga, ON L4W 5G5